Yes, it's entirely possible to have too much of a good thing. Everyone wants to have a number of options to choose from in most situations in life. An abundance of choice is a good thing because if ...

Have you ever found yourself going to a Lego store intent on buying an assortment of Lego pieces as a gift for someone, but when faced with so much choice, you end up buying nothing? This type of ...

It's not your imagination — having more restaurant options does make deciding where to eat more complicated. This is the ...

The saying goes “choice equals freedom, and freedom equals happiness.” The ability to make decisions and have options and endless possibilities, then, correlates to freedom and happiness. It sounds ...

When deciding who to hire, we think we're rational, logical actors. But sometimes, our logical brains get short-circuited when processing too much or too little information. Having too many choices ...

A review of The paradox of choice, why more is less, by Barry Schwartz.

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding their ...

For years, ecommerce has succeeded on an assumption that the more a marketplace offers, the more users are to spend. Digital shelves seem to be infinite, unlike physical ones, and this “endless aisle” ...