AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

As consumer goods companies look to cloud ERP services to enable real-time visibility into their promotional spend, swiftly grow their business and expand to new markets, they are coming to a new ...

NEW YORK--(BUSINESS WIRE)--Crisp, the open data collaboration platform for consumer packaged goods (CPG) brands, distributors and retailers, and Promomash, the trade promotion and field marketing ...

dunnhumby has acquired Apartis Software, an enterprise marketing and promotions management company. The deal is the culmination of a strategic partnership between the companies that embedded dunnhumby ...

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Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...

Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition ...