"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As Masters week 2026 kicks off, we’re resharing this story on Masters merch, first published in 2025. As ...

Golf’s most popular major returns this week at Augusta National. Many fans are stunned by the expected money the course generates with 2026 Masters merchandise sales. Augusta is always one of the ...

Spending thousands of dollars on merchandise is par for the course for some fans at the Masters Tournament. Augusta National is expected to generate about $70 million in merchandise sales during the ...

At The Masters, the action doesn’t just start on the first tee; it begins at the merchandise shop. By the time the gates open at Augusta National Golf Club, thousands of patrons already have a plan – ...

AUGUSTA, Ga. — The Masters merchandise demand is very real, and I just experienced it first-hand. This is my third time at Augusta National and outside of the Open Championship it’s the tournament I ...