The issue is a gap in the type of transaction data banks possess. A credit card network or issuing bank will see a $200 card ...

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In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

Microsoft is planning to shut down first-party Xbox Games Studios groups, but these developers are negotiating in a bid to secure independence from Xbox.

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Marketing has seen significant changes over the last decade. Most recently, the demise of third-party cookies ...

Roland is a technology enthusiast who loves to tinker and geek out about the latest smartphones, tablets, smartwatches, and other wearables and gadgets. He aims to provide honest reviews and thoughts ...

PlayStation-published game sales have been on the decline for nearly five years, essentially since 2020. First-party games from PlayStation have seen a steady drop in sales numbers from year to year ...

CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of the cookie, but that can take different forms and require ...