Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, ...
HUBER HEIGHTS, Ohio (WDTN) – Principals across Ohio will soon be sending in their decisions on an emergency vote that would allow student athletes to profit from their Name, Image, and Likeness—also ...
Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. For autographs, $60,000 to an Illinois men’s basketball player. For a ...
ATLANTA, Feb. 16, 2026 / PRZen / As federal scrutiny grows and concerns about athlete representation intensify, a new model for NIL earnings is gaining momentum. NIL Club is emerging as a leading ...
The landscape of collegiate athletics has been transformed by Name, Image, and Likeness (NIL) policies, with women athletes emerging as unexpected leaders across these new opportunities. While initial ...
These name, image, and likeness companies are helping student-athletes get paid and navigate a quickly moving industry, from deals to marketing to more.
Name, image and likeness regulations are funneling more money into college athletes' bank accounts — and making financial literacy more important. Athletes like Louisiana State University gymnast ...
The College Sports Commission issued revised guidance Thursday that restores the ability for collectives to make name, image and likeness (NIL) deals with athletes, after its original directive drew ...
NEW YORK (AP) — Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out ...
A team from Santa Clara just reached the NCAA Division I Men's Basketball Tournament for the first time in 30 years, competing in a world where rival programs spend tens of millions on their rosters.
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