One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think. Microsoft’s search engine holds a 25% market share in the UK, ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the awakening to Satya Nadella, who took the reins as Microsoft CEO in February 2014. "Satya turned our ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...