On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs.

Apple has just launched a new ad that claims its Safari browser is the most private and the fastest, while attacking Chrome and Android in the most graphic terms.

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

WebFX reports indicate that Apple Maps ads will offer businesses new visibility in local searches, benefiting decision-ready consumers, especially in industries like restaurants and hotels.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel. In the ad that ...

Most US schools aren't out for the summer yet, and Apple is already looking at back to school computer purchase time with a new ad showing college students achieving success with MacBooks, rest, and ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...