Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. TikTok is taking a direct shot at Google with ...

TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

Ads can now be created, managed, and optimised with less manual input. TikTok is launching new AI-driven advertising systems and in-app entertainment formats as it pushes to increase engagement and ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing ...

Brand suitability service Zefr, which is used by leading social media platforms like YouTube, Meta, and Snapchat, is officially expanding its brand safety, suitability, viewability, and IVT ...

Companies that are supposedly pro-transparency can’t even be honest with each other, let alone the rest of us. Companies that are supposedly pro-transparency can’t even be honest with each other, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this platform. TikTok ads now offer low-budget, AI-optimized campaigns that generate ...