When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.

A long list of brands took their logos in for a makeover in 2013. Some of the changes went almost unnoticed, like the subtle changes to the Facebook logo, while others, like Yahoo’s controversial logo ...

Today’s Google logo is celebrating New Year’s Eve disco-style. The interactive logo includes a spinning disco ball, pounding speakers and a light-up dance floor. The numbers for “2013” dance away, ...

Today Apple has let loose information about their 2012 developer conference, showing a hero image for the event that's unmistakably indicative of their intent for content. As the past few years have ...

This is the new logo for this year’s WWDC, which is scheduled to kick off on June 10th. WWDC logos tend to forecast in a round-about way what Apple thinks is the “kicker” of the conference: last year, ...

Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new ...